Consumerization is Here

So much is changing in your company’s business model. New competitors, rapidly changing technologies, and new ways of thinking about the populations you serve. Consumerization is here. Healthcare companies must have a strategic point of view on the types of experiences they create for their customers.

In this powerful program, we take on the biggest challenges your company faces and help you become an expert with a strong point of view on how to navigate consumerization and new competition with creativity, data, and execution.

This year we will bring our ten years of research on healthcare together to find new, innovative ways to build business drivers for success. Our members (that’s you!) determine where we focus but here are some topics we will cover:

1. Competing in your evolving competitive landscape: tools, channels, and new competitors

2. Defining your company’s point of view on leveraging strategic forces, especially hybrid/digital solutions

3. Leveraging the best thinking from other consumer categories for healthcare innovation

4. Understanding the impact of new tools on population health, population behaviors, and care outcomes

Check out our website to learn more about our Collaboratives.