Qualitative and
Quantitative Expertise

We leverage our frameworks in both qualitative and quantitative research to deliver deep insights for your company. We use qualitative and ethnographic research techniques to develop an experience strategy for you. And we use advanced quantitative research techniques to test the impact it will have on your customers and your business.

Advanced Analytics

We are experience strategy and math nerds! We have deployed advanced analytics like max/diff, TURF analysis, conjoint analysis, factor analysis, predictive modeling, segmentation, and regression analysis to thousands of surveys.

Time Well Spent

From simple quantitative surveys to complex adaptive conjoints, Stone Mantel is the best at applying experience frameworks into quantitative research. We apply our rich toolkit of validation options and analysis approaches to craft the best methodology for your business questions.

We prioritize participant experience throughout the survey design and apply a variety of question types and design elements to ensure quality engagement. 

Our Time Well Spent and Advanced Analytics Articles

  • Time is precious. Once it’s gone, you can’t get it back. You can’t pack it away and store it for another day. Nobody wants to waste time waiting on hold for a long time and interacting with people who aren’t trained or are incapable of answering their questions. Customers don’t like arduous processes. So, when you waste your customer’s time, it shows a lack of respect and is often the reason for low customer satisfaction or NPS scores Read More

  • The consumerization of healthcare has driven healthcare leaders to adopt measurement tools that most consumer-facing companies employ.

    When providers focus on the value they create for the time that patients spend with them, they create better experiences, the authors suggest. (Image credit: ©Gregory Miller - stock.adobe.com)

    Unfortunately, not all of those tools worked as well as was advertised. For experience strategists in healthcare, the least effective tool today is the Net Promoter Score (NPS). Net Promoter Score is the most widely used consumer experience assessment metric. And some people absolutely swear by it. Read More

  • There are a variety of qualitative and quantitative research tools that can be used to help businesses understand how best to design and optimize the experiences they are delivering to their customers for customer value and time well spent.  Today we will dive into one of our favorite quantitative methods - conjoint analysis. Read More

  • Customer experience metrics are incredibly important to companies today. They are the first indicators of whether or not customers actually value what you are offering. The category giant, Net Promoter Score, has come under scrutiny by companies, academics, and especially customers. TWS metric is a new approach to CX metrics that can give you better indicators for how to improve your experience. Read More

Current and Past Clients

What Our Clients Say

Scott Allen, Truist

“Stone Mantel has been a great partner over the years. They have been instrumental in bringing forth valuable insights through their unique co-creative research process. This process, together with their quantitative capabilities, has helped us develop several key initiatives and programs within the organization. They show up as true partners and really address the business issue at its core. We can always depend on them to provide insights and playbooks that are truly actionable.”

Strong Advisorship

We are thrilled to announce that Craig Lutz has recently joined our team at Stone Mantel as Quantitative Analytics Advisor!

Craig has been a data scientist and researcher at Qualtrics since 2007, where he has conducted thousands of conjoint analysis projects with Qualtrics. He is also the designer of Qualtrics' conjoint analysis DIY technology, the author of Exploring Conjoint Analysis, and a prominent thought leader on innovative quantitative research methods.

Learn more from Craig in this episode of the Experience Strategy Podcast where they talk about how he helps teams like Google, Goldman Sachs, Uber and others make the decisions that really matter for customers, based on powerful analytics and what shifts when companies understand that time really is money.