Stone Mantel Bootcamp 2022: The ‘New You’ Business / Transformative Experiences

Written By Dave Norton

2. The ‘New You’ Business / Transformative Experiences: Doing aspirational jobs for customers.

On March 15, 2022 join Dave Norton, Joe Pine, and Aransas Savas as they lead us through a one-hour session on new opportunities for companies to create change for their customers. In this session they will discuss in detail the growing transformation economy and the impact that companies can have. This session is designed around Joe Pine, Dave Norton and their co-authors’ HBR article, The New You Business. When you think about behavior change, goals, nudges, guided journeys, personalization, and pre/post metrics, you are in transformation territory. 

This session helps you:

  • Build an argument for your company in why transformation thinking can impact your business

  • Think about the different types of transformations that people want

  • Understand how to create meaningful motivation for customers

  • Explore the discipline of transformation design

The Details

Stone Mantel Bootcamp Session 2 

The ‘New You’ Business / Transformative Experiences

March 15, 2022

12 PM ET / 9 AM PT

Guide: Dave Norton, Joe Pine, and Aransas Savas



Send an email to jaclyndupont@stonemantel.co to register

Dave Norton
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