to the
Quickly gain expertise in experience strategy and learn concepts you can begin applying to your business challenges immediately.
April 3 - April 29
12:00 pm - 1:00 pm ET
*Replays available*
To celebrate 20 years of Stone Mantel insights, we’re hosting a masterclass on experience strategy for all Collaborative Alumni and invited guests.
This masterclass is designed to:
✔️ Equip you with next-generation frameworks that anticipate emerging customer needs
✔️ Provide practical tools for identifying high-value experience opportunities
✔️ Build your capability to design experiences customers willingly pay for
✔️ Connect you with fellow experience leaders facing similar challenges
Learning Modules
With years of experience in strategy research, client work, and proprietary frameworks, our learning modules are crafted for participants to quickly gain expertise and begin applying the concepts to their business challenges immediately.
1
What is Experience Strategy?
April 3, 12:00 pm ET
Connecting your customer’s situation to value creation.
2
Growth Comes by Capturing Situational Markets
April 8, 12:00 pm ET
The endless opportunities derived from customer situations.
3
To Be Compelling Requires a Strategic POV
April 10, 12:00 pm ET
What’s more important than branding? Having a point of view.
4
Customers need the Whole Job Done to Get Done
April 15, 12:00 pm ET
Look at everything the customer does.
5
Value is in Time Spent
April 17, 12:00 pm ET
There is no value creation without time well saved, spent, or invested.
6
People Spend Most of Their Time in Modes
April 22, 12:00 pm ET
Most experience designers focus on moments, but people get into modes.
7
Life Systems Help People Create Balance
April 24, 12:00 pm ET
Meaningful experiences come from the systems people create for their lives.
8
People Want Genius Experiences that Give Them Superpowers
April 29, 12:00 pm ET
Even smart solutions can degenerate into stupid experiences.
