Case Study
A Large Hotel Company
Data Experience Design: Booking to Arrival
Assessment Criteria:
Modes, Anticipating Needs, Smart Journey, Data Types
Methodology
Ethnographic field work, framework design, ideation workshops, co-creation research leveraging Collaborative insights, concept refinement, quantitative validation
Deliverables:
Multi-year strategy for tools, employees, and channel design
Recommendations on data experience for key phases of journey
Technology roadmap
Solution recommendations