Case Study
A Large Media Company
Parent / Child At Home Media Experience
Assessment Criteria:
Anticipating Needs, Emotional Jobs to Get Done, Data Types
Methodology
Ethnographic field work, framework design, ideation workshops, co-creation research leveraging Collaborative insights, concept refinement, quantitative validation
Deliverables:
Strategic framework for contextual at home data experience
Recommendations on data experience for key phases of journey
Content and merchandising recommendations
Solution recommendations