Case Study
A Large Retailer
Omni-Channel to Digital Context Transformation Strategy
Assessment Criteria
Digital Context, Channel Requirements, Journey Design
Methodology
Ethnographic field work, digital context journey design, ideation workshops, co-creation research leveraging Collaborative insights, journey and channel refinement, segmentation, quantitative validation
Deliverables:
Strategic framework for retail digital transformation
Recommendations on data experience for key phases of journey
Recommendations for instore and at home experience
Segmentation recommendations