Meaningful Motivation Principle 1: Start with Understanding

We’ve spent years interviewing and observing thousands of people to understand what motivates them meaningfully. In this eight-part series we will share the eight key design principles for Meaningful Motivation that can be used to inform experience strategies. Whether you're working in financial services, health systems, spiritual or religious systems, family dynamics, wellbeing, education, employee experience or travel, if your job is to support customers in achieving a goal, then you need to understand meaningful motivation. This week, Principle 1: Start With Understanding. How do you show your customers that you are listening?