Key Experience Strategy Trends for 2023, Trend 3: Zoom in on Small Groups

As we continue our Experience Strategy Trends Report spotlight series, let’s take a peek at Trend #3: Zoom in on Small Groups.

The big picture still matters, but your most important strategic decisions will be those that target intimate micro-communities.

Historically companies have focused on the segment (the big picture) or on individuals (personalization), but the opportunity is the small group: families, friends, working connections, suppliers, and personal connections.

Over 60%of customers find support with their inner circle more helpful than support for themselves.

61% of people indicate it’s important for brands to help manage life and shared goals within their inner circle.

Check out the 2023 Experience Strategy Trends Report to see how companies like Streamloots, Fave, Charlotte Tilbury, Samsøe Samsøe, BusyKid, Greenlight, FamZoo, Copper, and BeReal are supporting their customers in ways that really matter to them.