Key Experience Strategy Trends for 2023, Trend 2: Powered by Customer Purpose

As we continue our Experience Strategy Trends Report spotlight series, we are shining a light on trend number 2: Powered by Customer Purpose. 

Having a company purpose does not equate to understanding your customer's purpose. With savvier customers, and increased demand for transparency on all fronts, companies that focus on their purpose story will struggle, but those that focus their experience on their customers' purpose will thrive and foster sustainable engagement. 

💡Six in ten employees will choose employers based on shared beliefs and values. 

💡66% of people believe it’s important for brands to align with their personal purpose. Only 46% believe brands are doing it well. 

💡67% of respondents we surveyed said that business is not doing enough to address societal issues. 

💡When we asked customers how they wanted companies to demonstrate a connection to their personal purpose, social media, products and services, and website were all felt to be effective methods. 

💡Helping others and contributing to a larger purpose is as crucial as productivity in making brand or company experiences meaningful. 

Check out our Experience Strategy Trends Report to learn specific ways to incorporate experience and customer purpose in your experience strategy.