Key Experience Strategy Trends for 2023, Trend 6: Context is King

Written By Aransas Savas

Content is no longer king. Context is. As the attention recession deepens, effective experience strategies will increasingly be driven by technology, time, and situation.

Sorry content, you’ve been dethroned.

As an experience strategist, here’s what you need to know:

  • As the attention recession deepens, effective experience strategies will increasingly be driven by technology, time, and situation.

  • The contextual consumer is everyone. Customers value data-driven, smart experiences and individualized solutions for them.

  • Customers, who have limited time and an abundance of choice, will focus on experiences that are meaningful and feel like time saved, time spent, or time well invested.

  • Companies that see the customer as a source of value and purpose, and therefore focus on making the time customer spends extremely valuable, will generate new revenue and customers.

Check out our full experience strategy report LINK HERE to learn how to design genius solutions!

Aransas Savas

Combines over 15 years of expertise in innovation, product management, programming and service design, business development and communications strategy. A leader who deftly balances the strategic and the tactical. Known as “The Inspired Activator” for growing business by building powerful win-win strategic partnerships and bringing paradigm-shifting, brand-transforming, community- building offerings to life.

https://www.linkedin.com/in/aransassavas/
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