Top Ten Takeaways from our 2022-2023 Collaborative Studies on Meaningful and Transformational Experiences
Each year we partner with the world’s leading consumer brands to survey thousands of customers to understand how customer needs and attitudes are evolving. This year our research focused on identifying the best practices for delivering meaningful and transformative customer and employee experiences.
If you are a CX professional who is responsible for creating value for your customer and company, you need to know how customer expectations are shifting.
Here are our top 10 takeaways from this year’s research.
Companies need to design for time.
Helping others and little things continue to be important for meaningful experiences.
Meaningful experiences at work are about helping others and getting things done.
Financial wellbeing is now the life system people most want to improve.
Increasing comfort with AI, but people are apprehensive in allowing AI to manage certain activities.
Human guidance and digital support are both important.
People seek guidance to be more knowledgeable, confident, and healthy. They want actionable support.
Clear understanding of the goal, reasons “why,” and productive reflection on one's progress typically support success.
Seeing results is critical, and small steps help toward early results.
Modes are temporary states that people get into that both support and hinder their transformation success.
