Transformation is the Foundation of our Collaborative Process
We’ve talked to thousands of customers over the past year about how they define and think about transformational experiences across all their life domains. Their responses can be distilled into this deliberately simplified, but far from simplistic, process: Catalyst > See Different + Do Different = Be Different.
It’s the same model we use to create a truly transformative experience for every member of our hallmark program: The Collaboratives.
And while we offer several different focus tracks in each year’s Collaborative Program, including Transformation Economy, Healthcare, Digital Experiences, Employee Experience, and Creating Agile Experience Roadmaps, every track is transformative for companies, individual participants, and the customers they serve.
Let’s look at how this model creates a foundation for our Collaborative Process.
Transformational Catalysts:
To embark on a transformational journey or seek transformation, there must be a strong catalyst for change. Usually, these are driven by disruption to the status quo, a discomfort with the way things are, or simply a strong desire to have a different experience or outcome. We guide each participating team to identify an urgent and important strong “why” at the start of the journey based on their catalyst for joining. While those reasons vary widely, from company to company, with our guidance, research, and support, they create lasting differentiation.
See Different + Be Different:
Every quarter, we gather participating teams for our quarterly Summits. Each Summit is meticulously crafted to be a transformative experience within the year-long transformative journey.
To help participants See Differently, we conduct fresh research for them each quarter, with their target internal or external customers, to help them better understand the deepest needs of those they serve. We also partner them with seasoned experience strategists from other companies to help them look at their challenges through new lenses. Finally, we bring in notable experience strategy thought leaders to mentor the teams, introduce new ways of thinking and challenge the limits of their solutions.
To get teams out of their mental and physical comfort zones and deepen bonds between team members, we host these hybrid summits both virtually and in exciting locations, with category-leading experiential immersions to expand their thinking and promote creative problem-solving and innovation.
Be Different:
Participants leave each Summit clearer, more confident, and better prepared to lead within their organization and teams.
One powerful way that we accomplish this is by coaching teams to develop a strong point of view on their customers and experience that can be brought back into their organizations. As experience strategists, we are responsible for that point of view, and as a part of The Collaborative Program, all participants master the tools, frameworks, customer insights, and professional networks that are needed to confidently lead from a customer perspective. This helps organizations integrate, align, and unify on a customer vision that can radically change entire companies.
Participants in The Stone Mantel Collaboratives program report feeling transformed by the work in terms of how they think, work, and their level of energy and motivation to serve their customers. These felt shifts are powerful, but we are just as proud of the hard metrics we’ve seen transform: improved customer satisfaction scores, better-invested experience dollars, category-leading innovation, and business performance.
If you are ready to transform your company, your category, your team, or yourself, then reach out and join us on a truly transformative journey.
