Key Experience Strategy Trends for 2023, Trend 1: Wellbeing Everywhere
Don’t think you’re in the well-being industry? Think again.
PREDICTION
Companies from every sector will be judged by their ability to support customers' well-being.
Customers will no longer be satisfied by the tools that just get the job done. Increasingly, across all categories, they expect services to contribute to their total well-being.
37% of people say it’s extremely important for brands to focus on well-being. Only 18% think brands are doing it extremely well.
Three out of four employees expect their employer to support their health, well-being, and nutrition.
66% of Gen Z want a company culture built on mental health and well-being.
The report is based on insights collected from 3200 customers, 200 experience strategists, our 20-month-long Meaningful Experience Monitor, and five ethnographies completed before, during, and after Covid-19, combined with our 15 years of CX analysis. It is a comprehensive look at the trends and includes data, inside looks at companies who are leading the way in each trend, and tools and frameworks you can employ to leverage them in your organization.
We’d like to offer to have our lead trend researcher bring the findings to life for you and your team in a one-hour presentation.
Click here to contact Stone Mantel and let us know if this is something that would be helpful to you and your team.
